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Branding and material personalisation in Iași

Your identity applied the same way across every surface of the campaign: stand, vehicle, uniform, print, shelf material. One voice, not five suppliers side by side.

What we do, and who it is for

Branding, as far as we are concerned, is not inventing a logo. It is making sure the logo you already have appears identically on everything the shopper sees: the same red on the uniform and on the stand, the same position on the vehicle and on the roll-up, the same typeface on the shelf label and on the leaflet.

The difference shows on site. When materials come from different suppliers with nobody comparing the result against the brand book, the red on the stand is not the red on the uniform, and the campaign reads as improvised even when every single piece is well made.

We start from your brand book or from the files you already have. We check what we received, prepare the files for each production technique and follow the result through to the finished piece.

How it runs

The steps are the same for a uniform and for a fleet. What changes is the application technique and the number of proofs.

  1. Step 1

    Inventory of surfaces

    We list everything that has to be personalised and, for each item, record the size, the material and the appropriate technique. The same mark is prepared differently for screen printing on cotton, for vinyl on bodywork and for digital print on board.

  2. Step 2

    Files and brand book

    We start from the brand book and the vector files you hold. If they are missing we say so at the outset, because a mark redrawn from a photograph is not the same mark. Files are then prepared for production: colour references, bleed, real dimensions.

  3. Step 3

    Artwork and approval

    We send you artwork for each type of piece, at real dimensions and with the position on the object shown. Nothing goes into production before written approval.

  4. Step 4

    Proof before the run

    Where the technique allows it we produce a proof before the run — one shirt, one label, one piece of vinyl — so you see the colour on the material rather than on a screen. A screen always flatters the artwork.

  5. Step 5

    Production and application

    We produce the run and apply the personalisation. For vehicles and stands the application is done by people trained in that technique, not by the campaign team.

  6. Step 6

    Acceptance and delivery

    We check the finished pieces against the approved artwork and deliver where the campaign needs them: to your offices, to the stores or straight to the event venue.

Frequently asked questions

Do you create visual identities from scratch?

That is not what we sell. We handle the consistent application of an identity that already exists. If you do not have one yet, that is a separate conversation, and we will say plainly that it is not our main service.

Which files do you need?

Ideally the brand book and the mark in vector format, plus the fonts or their licence. An image lifted from a website only works for small pieces, and it shows. When files are missing we tell you before the artwork stage, not after printing.

Will the red on the uniform match the red on the stand?

We guarantee that the same colour reference is used everywhere and that you see a proof on the material before the run. Materials render colour differently — on cotton, on vinyl and on board the same code does not look identical — and that is settled at the proof, not after delivery.

Can you work with our printer?

Yes. We prepare the files for them and check the result on acceptance. You do not have to buy production from us for us to look after the campaign's visual consistency.

Have materials to personalise?

Send us the list of pieces and your brand book. We will tell you which technique suits each one and what has to be prepared.

Request a quote

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